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NLO Sponsorship Deal Will Bring New Hope To Nigerian Football Development - COO, Sola

NLO Sponsorship Deal Will Bring New Hope To Nigerian Football Development - COO, Sola

 Here is the exclusive interview Nigeria Sports Centre had with the Chief Operating Officer of the NLO, Mr. Sola Ogunowo






He spoke on the NLO/New Year Mega Lottery deal and what it portends for the development of football in Nigeria. 


Interview was conducted by Head Admin, Akeem Busari. 



1. What changes would this deal bring to the league?


* The Sponsorship will surely bring a new hope of football development in Nigeria Football in general. 


The Clubs will feel a direct impact of the sponsorship due to the VIK they are giving the clubs and other opportunities that may involve the club officials in doing business.



2. NLO have had similar, but unsuccessful mouth-watering deal in recent past. What's different in this one?



* The similar stuff we had in the past was a sad one for the company, because they are a start up company in Nigeria and they ran into serious financial hitch, which NLO recognised and walked away. We can sue them, but we didn't, so that it won't scare away other potential sponsors or partners.



3. The football community is obviously agog. How would the deal benefit the overall 300 clubs in the NLO?



* A. The clubs will benefits from kits as part of VIK.

* B. The Sofascore is the bomb, they are a tracking company that will help to expose the league to the world, they have over 25 million followers worldwide and over 1.2 m in Nigeria. This will sure open up the league, marketing worldwide deals on visibility and here is the answer.

     C. The clubs will have the same visibility as top clubs in the world via the app of Sofascore. 


D. The NAEMO Sports; is a tech company that will help clubs with statistical analysis of their matches and data as well. Coaches will benefit a lot because of their analysis. Clubs will be able to expose their players to the outside world since top clubs in the world deals in data of players.


E. Sports Meet Tech;  will build a website for all the clubs in the league for free and help them to open social media handles which will be commercialised in order for them to make money. Officials of these clubs will be trained to man the social media handles. 



4. In view of the economic challenges in the country, how're you able to get the deal on board? And how excited are you personally about the deal, as the COO?



* Thank you very much,

 there are a lot of conditions that are attached to sponsorship and partnership, despite being a long journey, the major factors are  Integrity and SINCERITYsincerity of purpose. Once they see these in your presentation trust me, companies that are responsible will listen to you and do your bidding. I must tell you, I'm very happy 

 we're able to pull this through in NLO.


But let me tell you as well that it's a joint effort because I carefully chose people working with me and thank God we are not disappointing Nigerians.

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